GOBLES, MI — A spring break trip to Greece organized by the Gobles History Club ended up as part of a New York Times travel story on Greece. Headlined "Luring tourists back to Greece" and posted this week on the Times' website, the story focused on …
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'Ghetto' tours of Bronx ended after outrage
New York (CNN) — A New York company offering tours of Bronx neighborhoods has shut down after officials objected to its advertising that claimed to give visitors "a ride through a real New York City 'ghetto'," according to a statement from Bronx …
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Airbnb rental in New York ruled illegal
According to its website, Airbnb boasts listings in 33,000 cities and 192 countries. However, it has come up against problems with users flouting local ordinances in New York City as well as San Francisco, where the company was founded — cities whose …
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New York, NY (PRWEB) January 14, 2013
Norwegian Cruise Line today debuts a New York City-inspired advertising campaign themed, The Best of NYC Sails to Sea to promote its new ship, Norwegian Breakaway which will be the largest cruise ship to homeport year-round in New York City. The new campaign includes an eye-catching, state-of-the-art digitally animated television commercial, print advertisements, various out of home elements, online media and new digital experiences on the Breakaway microsite that artfully render the New York City experiences found on board.
The Norwegian Breakaway television spot shows striking visuals of the Manhattan skyline cruising by the Statue of Liberty and out to sea atop Norwegian Breakaway, visually conveying that the best of NYC will sail to sea on Norwegian Breakaway. The new television spot will air on various networks throughout the winter and spring in New York, Boston and Philadelphia and can be viewed on the lines YouTube channel. There is also a Spanish version of the television spot that will air on Telemundo and Univision in the New York market. In addition, Norwegian has enhanced http://www.breakaway.ncl.com with new digital experiences that highlight the New York City experiences found on board and demonstrate how Norwegian Breakaway brings the best of NYC to sea. Site visitors can watch as a theater on Broadway is transformed into the Breakaway Theater and as New Yorks popular SOHO Neighborhood transitions into The Waterfront on board Norwegian Breakaway. Additional transformations will be launched later in January including Central Park being morphed into the ships Aqua Park.
Its so exciting to be launching this dynamic advertising campaign promoting our new ship, Norwegian Breakaway, during the start of Wave Season, the best time to book a cruise, said Kevin Sheehan, Norwegian Cruise Lines chief executive officer. Our goal with the campaign is to show the ships strong connection to New York City in a visually striking way that will inspire everyone to want to come aboard and experience all that Norwegian Breakaway has to offer beginning May 12.
Designed as New Yorks ship, Norwegian Breakaway will bring the best of NYC to sea when she arrives to her year-round homeport in early May 2013, offering the high-caliber dining and entertainment options that New York is known for worldwide. The line also announced that it is an official partner of the popular NYC & Company programs: NYC Restaurant Week and Broadway Week, further strengthening Norwegian Breakaways strong ties to New York City. To generate additional awareness and buzz throughout the city, Norwegian, in partnership with NYC & Company, is creating interactive Breakaway Warming Stations that will pop-up in different locations throughout the city in January.
As part of the partnership, Norwegian is prominently featured in the NYC Restaurant Week and Winter Broadway Week promotional booklets, on nycgo.com, and in advertising, including bus shelters and on light pole banners throughout the city. In addition, on select dates in January, New York City residents and visitors are invited to visit one of Norwegian Breakaways Warming Stations, where they have the opportunity to get a break from the cold weather and a hint of the warm weather and sunshine the ship will offer guests when she sails from New York year-round to Bermuda, Bahamas & Florida and the Caribbean. Guests can learn about the ships exciting amenities or take a photo amongst a beach-themed setting, which can be uploaded and shared on Facebook right from the station. Photos from the Warming Station events can also be viewed on the lines Facebook page. To add to the excitement, visitors can also win special prizes hourly, including tickets to see the Broadway smash-hit Rock of Ages, or dinner at Geoffrey Zakarians restaurant, The National.
The Norwegian Breakaway Warming Stations will take place between 9 am and 4 pm on the following dates:
Since the advent of the Internet — and then social media — and the realization by businesses they could use the Web as a tool for luring more customers, picking a restaurant has gotten a bit more complicated. From coupon sites to daily deals to …
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Groupon Unveils Mobile Credit Card System To Challenge Square And Paypal …
In recent months, Paypal has introduced their own mobile payment system Paypal Here. Now Groupon, the popular user-friendly coupon aggregator, is expanding their existing POS system in an attempt to perfect the mobile processing and dining experience.
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We've all been there. It's Friday night, you're all dressed up, enjoying a romantic evening at your favorite restaurant. Or rather, trying to enjoy a romantic evening. If it weren't for the screaming four-year-old throwing food at your next-door table …
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NZ fine dining salmon wins global award
NZ fine dining salmon wins global award. New Zealand's Ōra King salmon has been judged as 'remarkable' at the iTQi Superior Taste Awards in Belgium. The brand has been developed specifically for fine dining by Nelson-based New Zealand King Salmon …
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Dusty's Cellar offers fine dining with elegant bistro, casual tavern and …
MERIDIAN TOWNSHIP, MI — With its elegant bistro, the Wine Bar, its comfortable tavern, the Tap Room, and its specialty food shop, the Cellar, Dusty's is known as a Lansing-area trifecta in fine dining. “We call it contemporary American cuisine with a …
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Historic Taos hotel to open new restaurant
Mosaic Fine Dining will feature “global cuisine with a fresh local twist,” restaurant representatives said. The 70-seat Mosaic will be under the direction of Executive Chef George Bartel. Bartel has opened several restaurants and previously worked at …
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