Daymond John: Total Package Reel – Entrepreneur, TV Star, Fashion Mogul, Motivational Speaker
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Daymond John is the personification of the American Dream. From his humble beginning on the streets of New York, to a self-made multimillionaire with over billion in global product sales, and a starring role on the ABC business reality TV show Shark Tank, Daymond John continues to set standards of excellence while expanding his interests in fashion, branding, marketing, consulting, entertainment and beyond. An industry leader, best-selling author and ground breaking entrepreneur, he has evolved into a highly sought after business and motivational speaker. A dynamic business speaker with over twenty years of hands-on proven business experience, Daymond John shares the strategies that continue to bring him financial success. As Founder and CEO of the FUBU (“For Us, By Us”) clothing line, John took the company from concept to global fashion powerhouse, with annual retail sales in excess of 0 million. Introducing many of the tactics commonly used today, he pioneered the art of integrating fashion, culture and music nearly 20 years ago. From his then-unprecedented guerrilla marketing and branding techniques, to the continuously innovative ways in which he uses social media, brand integration and his expertise in pop culture, Daymond John remains a cutting edge business strategist. A best-selling author, Daymond John entered the literary world with his first book Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle, which tells the story of his …
Video Rating: 5 / 5
NEW YORK (YouTube.com/AdAge) — Pepsico’s Tropicana brand is junking the new orange juice package design it only just launched weeks ago. The beverage marketer is switching back to its old design whose centerpiece is a orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency’s carton design that has now been withdrawn from the market.
Video Rating: 4 / 5
January 26th, 2013
This author published 266 posts in this site.Share
michael caballero
January 26th, 2013
props
SSNAKESANDLADDERSS
January 26th, 2013
THIS IS MY CHURCH.
businesscreditsource
January 26th, 2013
Interesting. if you need business funding visit my channel. we guarantee $50,000 in Business credit within 4-6 months. Clcik my username for more info.
Thanks
#CN#
Sami Katainen
January 26th, 2013
I really like Daymond!
VonKaNon
January 26th, 2013
Daymond John – We’re listening so please keep talking to us. Thanks.
zieben64
January 26th, 2013
Nothing, it’s awesome!!
Kenneth Hall
January 26th, 2013
The straw in the orange is one of the most iconic, dead-on-the-money images in the history of marketing. “Stick a straw in the orange and drink ‘er down.” What conveys the benefit better than that?
zieben64
January 26th, 2013
I get thirsty every time I see a straw jammed in an orange. It may not be practical, BUT IT LOOKS DELICIOUS!!
Callidus1
January 26th, 2013
@andygodfree ARE you seroius that Terry Tate commerical was the best run top 25 Super Bowl ads. It was vert funny you must be a hater.
North Nord
January 26th, 2013
Pathetic anti-white Jew
fdesouchecom
January 26th, 2013
he’s the same idiot behind the reebok ads where the black linebacker rams the stupid white guy in the office. Apparently, it should be funny.
Dustin Peterson
January 26th, 2013
He’s relating to someone thinking about a hug when squeezing the cap. I’m just thinking, “I want OJ’
venuecam
January 26th, 2013
Shows Peter Arnell never even asked the consumer how they felt about Tropicana – Design Rule # 1.
FAIL.
venuecam
January 26th, 2013
As soon as I watched this video I was convinced to squeeze my own juice right from the orange. Goodbye Tropicana.
Luiz Lavos
January 26th, 2013
Good design don’t have to be explained…
SoulGLOJesus
January 26th, 2013
I thought the design was pretty genius. I bet we will all look back 15 years from now and think the same.
chiasma72
January 26th, 2013
Omnicom should change their name; it’s not even creative/cool sounding.
Secondly, the first time I went into my local Ralph’s grocery, I searched for a few minutes, trying to find my favorite brand. I finally noticed that the weird looking brand that was overwhelming the shelf space was, in fact, Tropicana. I immediately winced, and thought; gosh, that’s an AWFUL redesign. It’s only TODAY that I even noticed that the big orange coloured blob was a glass of OJ.
aBerlin1945
January 26th, 2013
So true. It’s just f’ing orange juice.
FreonRose
January 26th, 2013
personally i think these companies should get their head of their asses and listen to the consumer. you know the people who buy this crap every day. after all we only get bombarded with ads from the time we’re old enough to open our eyes so im pretty sure we know what catches our interest. just saying.
FreonRose
January 26th, 2013
you know whats retarded.. the orange and straw had a marketing message that went something like this “Tropicana, ITS LIKE DRINKING A FUCKING ORANGE” when you look at the picture. And ladies and gentle men what did he do with that ad? he replaced it with an orange screw cap…. tell me peops when did you ever stop to take a look at the damn cap on a carton?..never. welcome to america 1 second ago
EEPEEYEEP
January 26th, 2013
Mush mouth got no business speaking on camera.
Kevinsph1
January 26th, 2013
It’s More Is Less gone too far. Fuck MIL. Move on. It’s 2010.
slapitman
January 26th, 2013
Peter, when you said that you had a strong desire to ‘take the orange and to put it somewhere’ I think you were spot on. You just simply stuck it up the arse of your consumers.
aliqaimkhani
January 26th, 2013
The branding was altogether a failure. There was no differentiation between skus; they all looked the same. People’s recognition is based on the image not on the wordswords are secondary.
Well he just loves to squeeze alright ; )
Automoblog
January 26th, 2013
Product packaging is hugely important. That’s why their sales dropped 20% after the design went out. It wasn’t like people said “I can’t see the straw and the orange, I’m not going to buy this,” it’s a subconscious thing, and the package that looks the most aesthetically pleasing to you is the one you’re likely to buy.
I agree that Arnell is kind of a doof, but ironically this is the orange juice I started buying right after the new packaging came out. I like it, personally.
psea
January 26th, 2013
I feel the design of the carton actually made the product look quite ordinary. And it actually gave Tropicana more of a value orange juice look. Perhaps the change just failed to be drastic enough.
youngmav11
January 26th, 2013
I don’t understand how people can get so bent out of shape about a carton. So long as the product is the same inside, who cares what the outside looks like.
bidderspade
January 26th, 2013
If Woody Allen became and ad exec.