Daymond John is the personification of the American Dream. From his humble beginning on the streets of New York, to a self-made multimillionaire with over billion in global product sales, and a starring role on the ABC business reality TV show Shark Tank, Daymond John continues to set standards of excellence while expanding his interests in fashion, branding, marketing, consulting, entertainment and beyond. An industry leader, best-selling author and ground breaking entrepreneur, he has evolved into a highly sought after business and motivational speaker. A dynamic business speaker with over twenty years of hands-on proven business experience, Daymond John shares the strategies that continue to bring him financial success. As Founder and CEO of the FUBU (“For Us, By Us”) clothing line, John took the company from concept to global fashion powerhouse, with annual retail sales in excess of 0 million. Introducing many of the tactics commonly used today, he pioneered the art of integrating fashion, culture and music nearly 20 years ago. From his then-unprecedented guerrilla marketing and branding techniques, to the continuously innovative ways in which he uses social media, brand integration and his expertise in pop culture, Daymond John remains a cutting edge business strategist. A best-selling author, Daymond John entered the literary world with his first book Display of Power: How FUBU Changed a World of Fashion, Branding and Lifestyle, which tells the story of his …
Video Rating: 5 / 5
NEW YORK (YouTube.com/AdAge) — Pepsico’s Tropicana brand is junking the new orange juice package design it only just launched weeks ago. The beverage marketer is switching back to its old design whose centerpiece is a orange skewered by a drinking straw. In this video recorded at a press conference five weeks ago, Arnell Group CEO Peter Arnell vigorously defends his agency’s carton design that has now been withdrawn from the market.
Video Rating: 4 / 5